KPI tiles show revenue based on order shipped date — all orders physically shipped in the month, whether or not TikTok has settled them yet. The P&L table below uses settlement data only. The difference is timing: shipped orders can take 7–14 days to appear in a TikTok settlement report.
On-hold data as at: March 3
Net Revenue: Actual vs Target
Net Sales Trend
Top 10 SKUs by Net Sales
Revenue by Category
#
Product
SKU
Net Sales
Qty
Orders
ASP
Rev %
Marketing Spend Breakdown
ROAS & Marketing % of NS
Affiliate vs Non-Affiliate Revenue
Affiliate Orders % Trend
To further enhance this section, consider adding: Creator-level performance data, Campaign-level ad spend breakdown, Affiliate tier analysis (top 10 creators), Content type performance (LIVE vs Video vs Showcase), Cost per acquisition by channel